BRAND FUEL
Lidl
BRAND FUEL
Lidl Cyprus launches «World of Needs»: Strategic re-orientation of the Non-Food range
With the introduction of the «World of Needs» model, Lidl Cyprus is radically restructuring its Non-Food product range. The aim is to intuitively guide consumers through six clear thematic worlds, establishing Lidl as a leader in categories such as household goods, tools, toys, fashion, sports, and leisure.
BRAND FUEL
Lidl and UEFA launch unique strategic partnership
Lidl becomes a UEFA Take Care Nutrition and Grassroots Partner and, through this partnership, creates societal value through the connection of sport and conscious nutrition. Lidl is an official global partner of UEFA women’s and men’s national team competitions
BRAND FUEL
Lidl Cyprus welcomes spring with a grand new contest
From March 16 to April 30, Lidl Plus app users have the chance to win unique prizes.
BRAND FUEL