By Michalis Koullouros, Officer at the CCCI Department of Industrial Development, Innovation & Environment and Executive Secretary of the Cyprus Cheesemakers Association
PDO halloumi is seeking further expansion into new international markets after exports reached €357 million in 2025, reinforcing the cheese’s position as one of Cyprus’ most important products abroad.
Cypriot cheesemakers are working closely with the Ministry of Energy, Commerce and Industry and trade representatives overseas to identify opportunities in markets where demand for authentic, certified Mediterranean products is growing.
Cyprus’ ‘white gold’
Halloumi’s combination of quality, traditional character, distinctive flavour, texture and versatility has helped sustain steady export growth.
In 2024, exports were valued at €323.9 million, accounting for 13.4% of total exports and placing halloumi third among the country’s exported products. By 2025, their value had risen to €357 million.
Halloumi is also the only wholly Cypriot product exported to more than 40 countries worldwide.
Beyond its economic value, the cheese has become closely associated with Cyprus’ identity, history and culinary tradition.
Its Protected Designation of Origin (PDO) status requires production to take place in Cyprus according to specified requirements, protecting its characteristics and its connection to the island.
That protection also gives Cypriot producers a competitive advantage in international markets where consumers increasingly seek certified and authentic products.
Traditional markets remain important
The United Kingdom remains by far the largest destination for halloumi, accounting for approximately 45% of exports.
Sweden is the second largest market, but accounts for just 9%, highlighting both halloumi’s dependence on the UK and the potential for further growth elsewhere.
Cypriot producers continue to focus on established markets, but the sector is also seeking greater diversification.
Reliance on a single dominant market carries risks, including economic fluctuations, changes to import regulations and shifting consumer preferences.
Expansion into markets showing increasing demand for authentic food products is therefore considered increasingly important.
New markets offer growth potential
Expanding PDO halloumi exports is described as a key part of the sector’s broader growth strategy.
Cyprus’ cheesemakers, the Commerce Ministry and trade attachés abroad are working together to secure access to new destinations and strengthen the product’s international presence.
Particular potential is seen in markets where demand for Mediterranean products is increasing and consumers are placing greater emphasis on quality, differentiation and healthy eating.
Halloumi’s versatility is also considered an advantage as producers seek to position the product within changing global food trends.
Tradition alongside expansion
Further growth, however, will require cooperation across the halloumi industry.
The priority, according to the sector, is to ensure that Cyprus’ national product continues reaching consumers around the world while preserving the tradition and authenticity that underpin its international reputation.
The challenge now is not simply to maintain halloumi’s export momentum, but to use its established identity and PDO protection to reduce reliance on traditional destinations and build a stronger presence in new markets.
