With just days remaining before Cyprus heads to the polls, social media giant Meta has initiated a targeted voter awareness campaign across its primary platforms, Facebook and Instagram.
Cypriot users logging into their accounts are being greeted with prominent notifications urging them to prepare for the upcoming parliamentary elections scheduled for Sunday, 24 May.
The digital alerts are tailored to individual account holders, featuring personalized messages such as "get ready to vote in Cyprus" alongside links redirecting users to official government infrastructure.
By clicking the notification, users are guided directly to the official election portal hosted by the Ministry of Interior on the government web domain. The specialized portal provides comprehensive, localized information regarding the voting process, allowing citizens to check their registration status, identify their designated polling stations, and review the necessary identification requirements for election day.
The digital push forms part of a broader mobilization effort by state authorities and civil society to maximize voter turnout. The Ministry of Interior campaign, featured on the landing page under the slogan "I participate, elections yes", specifically aims to engage younger demographics and first-time voters through modern digital channels.
