Cyta recorded an increase in its overall market share in mobile telephony in 2025, according to new data from the Office of the Commissioner of Electronic Communications and Postal Regulation (OCECPR), while the shares of other providers declined, with the exception of Cablenet, which remained stable.
According to the data, Cyta holds first place in market share across contract mobile subscribers, unlimited contract packages (data, voice and SMS), as well as prepaid users.
Cyta’s total market share in mobile telephony rose to 52.1% at the end of December 2025, compared to 51% in June 2025 and 51.1% at the end of December 2024.
Epic’s share fell to 26.6% from 27.3% in June and 27.7% at the end of 2024.
Primetel’s share decreased to 10.6% from 11.2% in the first half of 2025 and 10.8% at the end of 2024, while Cablenet remained at 10.6%, unchanged from the previous half‑year, compared with 10.4% at the end of 2024.
Decline of 23,000 prepaid users due to mandatory identification
According to the data, in the mobile telephony market, the second half of 2025 saw an increase of 89,753 users compared to the second half of 2024.
At the same time, prepaid mobile users decreased by 22,662, mainly due to the mandatory identification of prepaid numbers. As a result, the market appears more rationalised and mature.
Meanwhile, the share of contract subscriptions increased by 3.0% compared to the second half of 2024. The ratio of mobile users to the population of the Republic reached 162.7%, indicating a fully mature market and the frequent use of multiple connections per user, the Commissioner’s office notes.
Contracts offering unlimited data, voice and SMS continue to dominate the market, accounting for 60.99% of total contract subscriptions. Although this figure recorded a marginal decline of 0.19% compared to the first half of 2025, it remains at a very high level, while in absolute terms there is an increase, confirming strong consumer preference for comprehensive high‑usage packages.
Market shares by segment
Cyta retains first place in contract subscriptions, Cablenet remains relatively stable, while Epic and Primetel show declines. In the high‑value segment – unlimited contracts – Epic records a slight increase compared to 2024.
Among contract subscribers, Cyta’s share rose to 53% in 2025 from 52.5% in June 2025 and 52.6% in December 2024.
Epic’s share declined to 27.4% from 28% in mid‑2025 and 28.2% in December 2024.
Cablenet increased to 11.1% from 11% and 10.6% respectively, while Primetel remained at 8.5% compared to 8.6% in 2024.
In unlimited plans, Cyta holds 42.8%, Epic 32.9%, Cablenet 13.6% and Primetel 10.6%.
Prepaid segment
In prepaid mobile telephony, Cyta’s share increased to 49.6% from 46.9% in the first half of 2025 and 47.3% in December 2024.
Epic declined to 24% from 25.3% and 26.4% respectively.
Primetel fell to 17.3% from 18.3% and Cablenet to 9.1% from 9.5% and 9.8%.
Strong growth in mobile data
Mobile broadband access continued to grow rapidly. Total mobile data traffic rose by 24% in 2025 compared to 2024, with the fourth quarter recording the highest volume to date at 85,847 TB.
According to the Commissioner’s office, this trend is mainly driven by increased use of unlimited data contracts, which are significantly changing consumption patterns and strengthening the role of mobile access in everyday digital use.
